Who We Are

MICHELLE BAYER
A 16-year veteran of the music business, Michelle Bayer is an executive who knows how to get things done from both the artist's and management side of the table. Her diverse experience includes record labels, publishers, and artist management. Most recently Michelle held the position of Vice President, Creative Business Development and Music Publishing at Tommy Boy Music.

As VP of Creative Business Development, Michelle developed a TV/Film/Soundtrack department into a major revenue generator for the label ($3.8 million in just 36 months), giving new artists exposure in non-traditional formats when it was tough to get radio play.

As VP of Music Publishing, Michelle oversaw publishing activities for all writers signed to Tommy Boy. During this time she also developed the company’s B2B website, copyright and royalty systems and negotiated licensing deals for sampling, mechanicals, and synchronization. She also implemented the use of the Right Track System as their main royalty system for the publishing.

Prior to Tommy Boy Michelle was the Manager of Tracking at EMI Music Publishing.
She was a liaison between the Copyright, Royalties and International Departments. She also dealt with Mechanical Rights and Performing Rights societies to secure proper licenses and payments for their enormous catalog of songs.

Prior to EMI, she worked with Peter Leak at The New York End Ltd managing artists such as 10,000 Maniacs, The Waterboys and Cowboy Junkies. She liaised between the artists and the publicity/promotion/marketing departments at their labels and she coordinated their touring and travel.

During her early days in the music industry, Michelle worked with the legendary John Hammond (who discovered Billie Holiday, Bob Dylan, Bruce Springsteen and Stevie Ray Vaughan among others) in A&R; with CBS Records in A/C Promotions; and at ASCAP in the membership department, learning the workings of a U.S. Performance Society. Finally, her experience as an Assistant Engineer at Media Sound Recording and face-to-face with the consumer at retail managing a Record Town chain store, has given Michelle an extremely well-rounded education about the ins and outs of the music business.

She has a BA in Management of Music Enterprises and continuing passion for music and entertainment.

Email michelle@shellybay.com
Tel 212-529-3945
Fax 201-221-7917

MARY CAAMANO
Mary is a welcome addition to the ShellyBay staff with over 5 years experience in royalties, mechanical licensing and A&R administration at Tommy Boy Music. Mary handled both publishing and record royalties and is versed in Platinum, Paradox, Right Track and Mas90. Prior to her position as Director, Royalties at Tommy Boy, she served as A&R administrator for 2 of the senior A&R executives.

Email mary@shellybay.com

JULIE HWANG
Julie Hwang has been working in music entertainment since 1994. She has a diverse background having worked at digital startups, indie labels and major music corporations.

Julie has held management positions in the music licensing and business affairs departments at BMG Sony Music Entertainment, Tommy Boy Music and MTV Networks. Her licensing experience involves retail, premium & digital album releases, artist videos, DVD's, TV broadcast, video games and various digital products.

Julie also served as an artist relations manager and music programmer at Digital Club Network, where she worked with over 300 independent artists to promote their live performance webcasts from countless venues across the country. She supervised music talent coordination for a national campaign featuring indie bands in 2001, which consisted of 25 live Primetime ads on Network Television and 20 ads on National Radio.

Julie has also been project manager and/or A&R for various albums including Blue Mountain (Rolling Stone Top 10 critic pick in 2002). Most recently, Julie served as content manager for the mobile media department of MTV Networks, where she managed the ringtone businesses for MTV, Comedy Central and VH1.

Julie became a welcome addition to Shelly Bay Music in 2007 to focus on music placement, servicing both promotional and commercial opportunities for independent labels and artists.

Email julie@shellybay.com